MEDrefer was founded in 2007 by Brian Sullivan, who - after hearing many GPs voice concerns they didn’t know the status of their patients referrals - recognised a greater need for transparency between GPs, their patients and referred specialists. Brian’s original vision was to reduce waiting times for patients by increasing the visibility of available specialists to referring practitioners.
Through the early production of working prototypes and continual engagement with General Practitioners and Specialists around Australia, the MEDrefer team has steadily refined its service to become what it is today - a unique online tool that streamlines the referral process for all involved and provides a reliable mechanism for GP’s to retain visibility over their outgoing patient referrals as they are provided care by the practitioners to whom they are being referred.
Today, MEDrefer has teams in Toowoomba and Brisbane, which include experienced software engineers, interaction designers and support staff who are devoted to continually improving MEDrefer for the benefit of all Australian practitioners and their patients.
The MEDrefer team
Brian is the MEDrefer founder and developed the initial concept of MEDrefer. Spending his early years on a family farm at Pittsworth, he was educated at Downlands before joining Qld DPI working in animal Health and Biosecurity.
Establishing a media company 26 years ago, his business focused on science communication and rural production and education before recognising a need for a better medical referral system especially in country areas.
He now devotes his working week to growing MEDrefer through partnerships and alliances.
Coming from a background in interactive multimedia, Christian is one of Queensland’s most experienced Information Architects. He has a wealth of experience delivering IT systems in many industries across both private and public sectors in Australia and the UK since 1999.
As an active member of the MEDrefer Executive Team since 2012, Christian is responsible for defining work programmes for the software development teams and ensuring it is aligned with the needs of users.
Keith joined the MEDrefer team in 2014 as one of the rare developers based in MEDrefer’s Toowoomba Office. Working closely with the Product Manager and Support Team Lead, Keith applies the latest engineering tools and techniques to maintain and enhance the MEDrefer service.
He has a B.Engineering (Computer Systems) & B.IT (Applied Computer Science) from USQ.
In his spare time Keith enjoys hobby video game design and watching people on youtube.
Innovation and Strategy
Samantha Freeman is a health educator, strategist and innovator who has worked in executive positions in the primary health sector for over 16 years.
Samantha holds a Master of Education Technology as well as two other degrees in the creative arts, English language and literature, Drama, English as a second language and linguistics and is passionate about positive change management in health.